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Jan Evertsenstraat, 63 - 1057BP Amsterdam - 020 215 77 63

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Our Team

Betania

Founder

Maincure & Pedicure, Body Treatments & Massage

Founder of Beleza Pura, Betania is a Brazilian beauty professional with over 3 decades of experience in the industry. Since 1991, she has dedicated her career to helping people feel confident, cared for, and radiant. 


In 2020, she decided to bring her longtime dream to life by opening Beleza Pura, a space created to take care of people with warmth, attention, and genuine passion for beauty and well-being.


She currently works in aesthetics, offering manicure and pedicure services, deep cleansing facials, body sculpting massages, and treatments for localized fat and cellulite. As a hairstylist, she also specializes in blowouts and hair treatments, always focusing on delivering healthy, beautiful results.


Beyond the salon, she enjoys playing sports and watching good movies, moments that recharge her energy and creativity.


"Beauty, care, and well-being have always been my passion, and that’s exactly what I strive to share in every service I provide.”

Dutch, English, Portuguese, Spanish

Fabrício Lima

Hairstylist

Hair Styling & Treatments, Make-up, Men

Originally from Brazil, Fabricio brings 24 years of experience in the hairdressing industry. He is specialized in colorimetry, haircuts, and styling, and is passionate about making each client feel more beautiful and confident.


“I chose to work with hair because it felt like a natural calling. My philosophy is to put passion and care into every cut"


A true lover of his craft, Fabricio also enjoys traveling and discovering new places, which inspires his creativity and approach to hair.  


"Being a hairdresser is more than a profession, it’s a true passion.”

Dutch, English, Portuguese, Spanish

Maria Nascimento

Hairstylist

Hair Styling & Treatments

Originally from Brazil, Maria brings 22 years of experience in the beauty industry. She is an expert in color correction, haircuts, blowouts, styling, hair alignment, and permanent straightening, as well as highlights and balayage.


“I’ve been passionate about beauty since I was a child, and I never had any doubts that this was my path.”


Naturally more introverted, Maria expresses herself through her craft, finding peace and fulfillment in the quiet focus of her work and in the smiles of her clients


Outside the salon, she loves watching series and movies, reading a good book, and cooking, simple pleasures that inspire her creativity.  She's also learning Spanish and English to communicate better with Beleza Pura's customers.


“This world reflects beauty, health, and well-being, and I truly love what I do. I can’t imagine myself doing anything else.”

Portuguese, Dutch

Olgui de la Cruz

Nail Designer

Maincure & Pedicure

Originally from Cuba, Olgui brings over 20 years of experience in nail care and beauty. She is a specialist in natural nail care, focused on nail health, hydration, and long-lasting results. With her expertise in manicure techniques that enhance natural beauty, Olgui is dedicated to offering her clients healthy and elegant hands.


“I loved watching my manicurist work back in Cuba, that’s when I knew it was meant for me.”


A true cat lover, she also finds inspiration in interior design and art, passions that influence her delicate and aesthetic approach to her work.


“Luxury is a necessity that begins where necessity ends.”

Dutch, English, Portuguese, Spanish

Rhoza

Brows & Lashes Specialist

Brows & Lashes, Waxing, Maincure & Pedicure

Include here a description with their main services, years of expertise, what the love to do, etc. Max 2 to 3 sentences.

Dutch

Miria

Massage Specialist

Body Treatments & Massage, Maincure & Pedicure

Include here a description with their main services, years of expertise, what the love to do, etc. Max 2 to 3 sentences.

Portuguese, Dutch

Are you interested in joining us? Please send an email to info@belezapuraclinic.com

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Our mission is to lift confidence through high-quality beauty services, genuine care, and a warm atmosphere. Our values guide us every day: sincerity in what we promise, lightness and good energy in every detail, real care with attention and respect, and flexibility to embrace every version of you. Because beauty is not only about looking good—it’s about feeling amazing with yourself.

Cliente feliz

We see you: strong, busy, full of stories

A woman who reinvented herself, who loves the freedom of Amsterdam but still misses the laughter, warmth, and spontaneity from home.

At Beleza Pura, we honor all of that. This is the place where you can relax, connect, and simply enjoy being yourself, whether it’s a diva day or a practical one.

We see you: strong, busy, full of stories

 

A woman who reinvented herself, who loves the freedom of Amsterdam but still misses the laughter, warmth, and spontaneity from home.At Beleza Pura, we honor all of that.

 

This is the place where you can relax, connect, and simply enjoy being yourself, whether it’s a diva day or a practical one.

We see you: strong, busy,

full of stories

 

A woman who reinvented herself, who loves the freedom of Amsterdam but still misses the laughter, warmth, and spontaneity from home.At Beleza Pura, we honor all of that. This is the place where you can relax, connect, and simply enjoy being yourself, whether it’s a diva day or a practical one.

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Since 2020, Beleza Pura has been more than a beauty salon. It’s been a place to feel at home. We started with one simple idea: to create a space where taking care of yourself feels light, joyful, and natural.

We understand that women are many in one.

That’s why we offer a complete range of care that adapts to your moment. From hair and makeup to skin and body treatments, everything we do is designed to make you feel good in your own skin, whether you want to shine like a diva or simply feel good in your own skin.

Since 2020, Beleza Pura has been more than a beauty salon. It’s been a place to feel at home. We started with one simple idea: to create a space where taking care of yourself feels light, joyful, and natural.

We understand that women are many in one.

That’s why we offer a complete range of care that adapts to your moment. From hair and makeup to skin and body treatments, everything we do is designed to make you feel good in your own skin, whether you want to shine like a diva or simply feel good in your own skin.

Since 2020, Beleza Pura has been more than a beauty salon. It’s been a place to feel at home. We started with one simple idea: to create a space where taking care of yourself feels light, joyful, and natural.

 

We understand that women are many in one.

 

That’s why we offer a complete range of care that adapts to your moment. From hair and makeup to skin and body treatments, everything we do is designed to make you feel good in your own skin, whether you want to shine like a diva or simply feel good in your own skin.

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